One Comment

  1. Dave Kelly
    February 8, 2011 @ 10:02 pm

    Good steps, Rick! One that I would add is to hold a debriefing session after the event is over. Get all of the team together and discuss all aspects of the event, planning, promotion, and execution. Don’t dwell on things, particularly things out of your control. For example, if there is a huge snowstorm that affects attendance, don’t spend a lot of time on that, other than to consider possible alternatives. You can’t control it and in most circumstances, the “problem” is not likely to recurr.

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