January 18, 2018

How to Build a LinkedIn Profile That Gets Noticed by Recruiters

LinkedIn is an incredible tool for setting yourself up in a job. College keeps you busy, and you don’t have time to manually submit dozens of resumes and attend industry events. LinkedIn substitutes those things, and more. As long as you’re building an effective profile on LinkedIn, you’ll find it doesn’t take much effort on your part to accomplish what you set out to do. You’ll be allowing the jobs to come to you, and all you need to do is stay current.

Optimize Your Profile for Search Terms

If someone is looking to hire, they’re going to search for candidates. Do you know where you rank on LinkedIn? If you’re familiar with SEO, or search engine optimization, you understand the correlation between the right keywords and where you rank. The key is to understand how many different ways people will search for the same thing, and what qualifications work best together. Make sure you’re including all of these terms on your profile, which will boost your search visibility for recruiters who are searching for exactly what you have to offer.

Represent Yourself Properly

On your profile, you have space for a headline, and a summary. These are the places you’ll use to let people know who you are as a person. What drives you, the things that matter to you, and the professional image you work hard to maintain. While you may feel tempted to present that information in a minimalist way without any personal feel, you’re going to want to go in the opposite direction. These fields are an excellent way to set yourself apart from competitors, and to leave a memorable impression.

Utilize Your References

If you were an excellent performer at your last job, you need to be prepared to prove that. Anyone can go on LinkedIn and claim anything, but how many of them are actually willing to back that up? Share testimonials from the higher-ups at your old office, as well as esteemed peers. This will show that you’re more than just talk, and you can legitimately back up your claims. If you don’t have any job experience yet, talk to your educators about providing you with valuable testimonial. Many of them will be willing to throw you a small favor to help you succeed.

Use Niche Groups

LinkedIn has many groups for a variety of different industries. Get involved with the ones that are relevant to your career path. Recruiters tend to use these to make their lives a little easier, and you’re guaranteed to be spotted by valuable contacts. Networking in these groups is a great way to draw people to your profile. Make an effort to get noticed by these recruiters, such as following their profile, reading their posts, and leaving relevant comments. Once you’ve had a few interactions with recruiters within these groups, message them if they haven’t yet messaged you.

Publish Content Through LinkedIn

Relevant essays, help pieces, and expert bits of advice are testimonials to your knowledge. Using LinkedIn to publish these will lead recruiters to a better sense of your experience. Blogging is a wonderful tool to establish yourself as a leader or an expert, and doing your blogging directly through LinkedIn will make your ideas hard to miss. Establish yourself as a credible authority. Everyone would rather hire a guru within the niche than someone that will need extensive training.

The best LinkedIn profile is honest, while still being crafty and wise. Everyone uses LinkedIn to share the same kind of content. Remember that it’s more in how you share it, rather than what you share. If you’re ever stumped, examine the high ranking LinkedIn profiles to determine what you need to tweak.

Clare Hawkins is a blogger deeply interested in the ways small businesses might improve their performance and grow. She is a part of team behind Local – one of Australia’s most reliable online business directories.

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