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In the speaking business there’s a school of thought that says you always tell your audience everything three times. How do you do that without being redundant? 1) You tell ’em what you’re gonna tell ’em 2) You tell ’em, and 3) You tell ’em what you told ’em! No, that’s not just a clever line in a movie or the punchline to a joke. It really works when you want to drive home your message and make it stick.
If you have access to a student email list on your campus, you can put this same strategy to efficient use. By composing a three-part email campaign to promote your campus lecture or event everybody will get the details about your event in logical intervals. Your message will be remembered without being annoying. Conducting this three part campaign is as easy as 1, 2, 3.
- Tell ’em what you’re gonna tell ’em – A week or so before your event, send out an email announcing your event your upcoming event. Include the topic in your headline and make sure you include the date, time and place. Include a brief bio on your speaker (or provide a link) if it’s a lecture or workshop. Most importantly, tell them what they’ll get out of attending… leadership skills, study skills, extra credit, free food, door prizes, whatever!. This serves as a ‘heads up’ for those who want to plan in advance.
- Tell ’em – Three days before your event, repeat the email – including all of the details again – and assure everybody that it’s not too late to attend. You can switch up your headline and copy just a little to generate some excitement and create a sense of growing urgency.
- Tell ’em what you told ’em – We know you’ve told ’em twice already but… the day before your event (or even the day of…), send out a final email to bring your event to the forefront of every-one’s mind. Include the details again, ’cause you know they’ll forget! If they did remember about it, save them the hassle of sifting through their inbox to find that email from last week.
The double bonus is that students can just click the FORWARD button and help you get the message out to their friends! You might want to even suggest it in the text. Also designate someone to keep an eye on the return inbox that can answer any questions. If you’ve got a great list, email is an efficient way to communicate details when you’re trying to pack a hall to hear your campus speaker.